I've had the opportunity as of late to present a shirting program idea to a group of investors, and I found myself having to pull back from the grand planning to get some real figures down. Yes, the project is exciting and could be this that or the other-thing, but I am also wanting to present the practical application of said idea.
Enter: US census: this is an amazing tool for just about any profession. You would be surprised as to how much information is out there concerning spending habits, age demographics, and household (fill in the blank). So, before selling your great big awesome idea, make sure to see it from all angles!
